Organizational Dialogue Reflective Paper

‘It is widely believed that organizational communication affects organizational performance and creates comparative advantage for the organization’ (Arif et al. 2009). Initially, my view on the role of organizational communication or organizational dialogue is something that occurs in huge organization context with the aim of circling information from managers to employees and vice versa. However, my participation in the case study, especially through working on the focal issue that impacts on the organization achievements, has encouraged me to realize that dialogue is a strategic tool which can be used to contribute to the organization success.  
My initial idea on the main roles of dialogue in the context of an organization is merely serving the individual interests. In particular, it firstly is tool by which organizations make use to maintain organization effectiveness. This is also mentioned in Fayol's classical theory that dialogue is the ‘machine’, where employees, as the actors, are responsible for different task processes and spread information on their need basic (Miller 2011, p.18). Secondly, also dialogue is a tool utilized by employees in order to perform their influences and abilities, especially when they compete for promotion. According to Tourish and Hargie (2007), contemporary study finds that communication can support these actors in an organization in their competition for position, power, and resources.
From our face to face in-depth interviews and from our findings for the case study, I start realize how internal communication play the role in the organization culture and how an ineffective internal communication system can put negative impacts on the company outcomes. Our case study focuses mainly to analyse the adequacy and quality of information exchange at Corporate Express, a small-sized (8 members) business model and a high tech company to provide corporate secretarial services. The issue here is that at this company, internal...