North America Leads the Market of Billboard and Outdoor Advertising Due to Growing Digitization
- Submitted by: hawer
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- Category: Science
- Date Submitted: 12/30/2015 03:20 AM
- Pages: 3
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A billboard is a large outdoor advertising structure generally found in high-traffic areas such as alongside busy roads or highways. It presents huge advertisements to passing drivers and pedestrians. Billboards are highly visible in the top designated market areas showing large distinctive visuals with ostensibly witty slogans. These advertisements are designed to catch a person’s attention very quickly and create a memorable impression in the reader’s mind. These advertisements usually consist of few words, in large print, and an arresting or humorous image in a brilliant color so that they can be read easily by the people driving at a high speed on highways.
Billboard and outdoor advertising market is segmented on the basis of its types, applications and geography. Based on its type, the market is segmented into painted billboards, digital; billboards, mobile billboards, multi-purpose billboards and other types of billboards. In painted billboards, the image is projected on the series of paper panels. Digital billboards are created from computer programs and software. They are designed to display moving text, different displays from the same company. The continuously running text ensures wide exposure and maximum impact to target audiences. Mobile billboards can be placed wherever there is heavy foot traffic due to an event such as railway stations, airports, sport arenas and convention centers among others. Multi-purpose billboards can integrate its advertising purpose with its public lighting and telecommunications antenna support. Other types of billboards include the billboard bicycle attached to the back of a mobile billboard or bicycle or a special advertising trailer to lift huge banners. Mechanical billboards and 3-D billboards are also included in the category with some extra nice features. Based on its applications, the market is segmented into highways, railway stations, big name advertising and tobacco advertising. They are also used for...
Billboard and outdoor advertising market is segmented on the basis of its types, applications and geography. Based on its type, the market is segmented into painted billboards, digital; billboards, mobile billboards, multi-purpose billboards and other types of billboards. In painted billboards, the image is projected on the series of paper panels. Digital billboards are created from computer programs and software. They are designed to display moving text, different displays from the same company. The continuously running text ensures wide exposure and maximum impact to target audiences. Mobile billboards can be placed wherever there is heavy foot traffic due to an event such as railway stations, airports, sport arenas and convention centers among others. Multi-purpose billboards can integrate its advertising purpose with its public lighting and telecommunications antenna support. Other types of billboards include the billboard bicycle attached to the back of a mobile billboard or bicycle or a special advertising trailer to lift huge banners. Mechanical billboards and 3-D billboards are also included in the category with some extra nice features. Based on its applications, the market is segmented into highways, railway stations, big name advertising and tobacco advertising. They are also used for...