Morgan Motor Swot Analysis
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- Category: English
- Date Submitted: 04/12/2011 03:00 PM
- Pages: 3
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Morgan Motor |
SWOT analysis & TOWS Matrix (Morgan Motor Car Company ) |
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By : Hany Farouk |
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Strategic management is an ongoing process that evaluates and controls the business and the industries in which the company is involved; assesses its competitors and sets goals and strategies to meet all existing and potential competitors; and then reassesses each strategy annually or quarterly [i.e. regularly] to determine how it has been implemented and whether it has succeeded or needs replacement by a new strategy to meet changed circumstances, new technology, new competitors, a new economic environment., or a new social, financial, or political environment. |
SWOT analysis: (Morgan Motor Car Company ) |
Strengths * Durable and promising niche * Advanced tech and pollution control * No long term debts * Steady growth rate * Unique appeal focusing on values of traditional British * Customer can order his own Personalized car | Weaknesses * Using same factory since 1919 * Production capacity is very low * Although there is high tech but still lots of manual operations * Long Waiting list “ for years-2500/500 =5 Years” due to limited production capacity * Just three models * Skilled workers cost |
Opportunities * Market developments is very promising and waiting list is the prove * They should focus on sports car “ high reputation, price” * No long term debt give great opportunity for investment , ex: increase mass production, opening new factors outside England “specially in low cost labor countries” * Focus on customer needs and provide sort of diversity in the produced models | Threats * Long waiting queue and threat for order cancellation * Depending on manual process in the production cycle will affect the production capacity “ automation is needed” * Product diversity will not meet expectation and need of all customer segmentation * Competitors...
SWOT analysis & TOWS Matrix (Morgan Motor Car Company ) |
|
|
By : Hany Farouk |
|
Strategic management is an ongoing process that evaluates and controls the business and the industries in which the company is involved; assesses its competitors and sets goals and strategies to meet all existing and potential competitors; and then reassesses each strategy annually or quarterly [i.e. regularly] to determine how it has been implemented and whether it has succeeded or needs replacement by a new strategy to meet changed circumstances, new technology, new competitors, a new economic environment., or a new social, financial, or political environment. |
SWOT analysis: (Morgan Motor Car Company ) |
Strengths * Durable and promising niche * Advanced tech and pollution control * No long term debts * Steady growth rate * Unique appeal focusing on values of traditional British * Customer can order his own Personalized car | Weaknesses * Using same factory since 1919 * Production capacity is very low * Although there is high tech but still lots of manual operations * Long Waiting list “ for years-2500/500 =5 Years” due to limited production capacity * Just three models * Skilled workers cost |
Opportunities * Market developments is very promising and waiting list is the prove * They should focus on sports car “ high reputation, price” * No long term debt give great opportunity for investment , ex: increase mass production, opening new factors outside England “specially in low cost labor countries” * Focus on customer needs and provide sort of diversity in the produced models | Threats * Long waiting queue and threat for order cancellation * Depending on manual process in the production cycle will affect the production capacity “ automation is needed” * Product diversity will not meet expectation and need of all customer segmentation * Competitors...