Mdi Reflective Essay

Completing the Marketing Design and Innovation module and report has been a great learning opportunity for me in many levels. Thanks to this module I obtained an in-depth knowledge about the main features of product and service design from marketing viewpoint, in both theoretical, as well as, practical levels.
The contents of the module and an effective teaching style of the tutor have played an instrumental role in assisting me to distinguish between the key characteristics of the designing process within the settings of ever-changing consumer taste and highly dynamic nature of style.
Moreover, Marketing Design and Innovation module has taught me the importance of patenting ideas, registering designs, and safeguarding own intellectual property in a timely and appropriate manner. Also, I do believe that a set of organisational theories and business frameworks that I learned in this module will find their application in the future, to contribute to the achievement of my career objectives.
The experience of attending the module and completing the report has equipped me with ideas about innovation and design. At the same time, I had a set of pre-conceived ideas about innovation and design that have changed as a result of completing the module and preparing the report.
Specifically, previously I did not fully appreciate the importance of introducing innovations in various aspects and features of products and services in regular manner. However, towards the end of the module I became convinced that introduction of regular innovations in various aspects and features of products and services has become one of the basic survival requirements in modern highly competitive marketplace. Similarly, a highly dynamic nature of design can be specified as another point that I learned during the process of completing the module and preparing the report.
I have to admit that the process of completing the module and preparing the report has involved a set of difficulties. These...