Mc Donalds Csr
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- Category: Politics: Economics
- Date Submitted: 11/19/2013 07:58 AM
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McDonald’s Corporation
Worldwide Corporate Social Responsibility 2010 Report
Nutrition and Well-Being
Environmental Responsibility
EMPLOYEE EXPERIENCE
sustainable supply chain
Community
we’re
what
made of
®
TABLE OF CONTENTS
Introduction Corporate Governance & Ethics Message from Jim Skinner Progress to Date Feature: Farm to Front Counter Nutrition and Well-Being Sustainable Supply Chain Environmental Responsibility Employee Experience Community 2011-13 Goals
03 04 05 06 11 24 28 32 34 36 38
ABOUT THIS REPORT
We’re taking a more streamlined approach to our report this year, focusing on progress made since our last report was issued in 2009. As in the past, we are primarily reporting on our nine largest markets: Australia, Brazil, Canada, China, France, Germany, Japan, United Kingdom and United States. At the end of each section, we encourage you to “Read More About” related topics, policies and programs found at http://www.aboutmcdonalds.com/mcd/csr.html. We have cataloged our entire Corporate Social Responsibility site, including the content in this report, using the Global Reporting Initiative (GRI) framework.
2
McDonald’s 2010 Worldwide Corporate Responsibility Report
INTRODUCTION
What We’re Made Of
Nutrition and Well-Being
sustainable supply chain
EMPLOYEE EXPERIENCE
100% pure beef... crisp lettuce...fresh eggs... these are just some of the ingredients McDonald’s food is made of. Continuous improvement...growth opportunity...commitment to doing the right thing for our customers, our communities and the planet... these are some of the ingredients McDonald’s as a company is made of.
Guided by McDonald’s company values, we seek to make progress in five key areas: nutrition and well-being, sustainable supply chain, environmental responsibility, employee experience and community. Our bottom line in each is achieving quality every step of the way from the farm to the front counter – fresh, delicious food,...
Worldwide Corporate Social Responsibility 2010 Report
Nutrition and Well-Being
Environmental Responsibility
EMPLOYEE EXPERIENCE
sustainable supply chain
Community
we’re
what
made of
®
TABLE OF CONTENTS
Introduction Corporate Governance & Ethics Message from Jim Skinner Progress to Date Feature: Farm to Front Counter Nutrition and Well-Being Sustainable Supply Chain Environmental Responsibility Employee Experience Community 2011-13 Goals
03 04 05 06 11 24 28 32 34 36 38
ABOUT THIS REPORT
We’re taking a more streamlined approach to our report this year, focusing on progress made since our last report was issued in 2009. As in the past, we are primarily reporting on our nine largest markets: Australia, Brazil, Canada, China, France, Germany, Japan, United Kingdom and United States. At the end of each section, we encourage you to “Read More About” related topics, policies and programs found at http://www.aboutmcdonalds.com/mcd/csr.html. We have cataloged our entire Corporate Social Responsibility site, including the content in this report, using the Global Reporting Initiative (GRI) framework.
2
McDonald’s 2010 Worldwide Corporate Responsibility Report
INTRODUCTION
What We’re Made Of
Nutrition and Well-Being
sustainable supply chain
EMPLOYEE EXPERIENCE
100% pure beef... crisp lettuce...fresh eggs... these are just some of the ingredients McDonald’s food is made of. Continuous improvement...growth opportunity...commitment to doing the right thing for our customers, our communities and the planet... these are some of the ingredients McDonald’s as a company is made of.
Guided by McDonald’s company values, we seek to make progress in five key areas: nutrition and well-being, sustainable supply chain, environmental responsibility, employee experience and community. Our bottom line in each is achieving quality every step of the way from the farm to the front counter – fresh, delicious food,...