Marketing Research of the Promotion Strategy of Mba Programme in Hong Kong

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|Marketing Research of the Promotion Strategy of MBA programme in Hong Kong                                           |
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|1. Research Background                                                                                               |
|2. Research Approach                                                                                                 |
|3. Data Analysis                                                                                                     |
|4. Promotion strategy                                                                                                 |
|5. Recommendation                                                                                                     |
|6. Limitation of the research                                                                                         |


Attact

The objective of this essay is find out a method to better promote the MBA program in Hong Kong. The research based on the online questionnaire, and then the research method will be used including Descriptive Statistics, Cross tabulation Analysis. The survey is conducted in Hong Kong.100 samples were collected.

Management Decision Problem

⎫ What should be done to better promote the MBA program to cover a wider range of Hong Kong?


Marketing Research Problem

⎫ What is the information searching pattern when students evaluate the University in HK or overseas.


According to research, the students from top tier university and affluent urban cities are more likely to further their study in HK. The program should target this segment and highlight the...