Managing Strategy Handbook

Staffordshire University.
Business School
POSTGRADUATE BUSINESS PROGRAMME
BLB20058-M
Managing Strategy. 2009/2010




2009/2010




























Module Handbook
Module Leader: Dimitris Lamproulis
Tel: 6934386914
E-mail: Lamproulis@teilar.gr










BLB20058-M
Managing Strategy 2009/2010



TABLE OF CONTENT   Page



Introduction to Managing strategy.

    - Module goals 3

    - Module objectives. 3

Module outline

    - Indicative Content. 3

Learning strategies 4

Total Learning time. 5

Method of Assessment 5-6

Reading Materials:

    - Essential Textbok/s 7

    - Other Recommended Textbooks. 7-8

Weblinks 8

Academic Journal titles. 8-9

Resource required. 9

Lecture Outline

    - Indicative Module Topics 9

    - Lectures Outline 10

Module Website. 11

Additional Materials

    -   Harvard Referencing System- How do I reference my work? 11





BLB20058-M
Managing Strategy 2009/2010
1
MODULE OUTLINE
Indicative content


This module explores the external and internal environment of organizations. Moreover, it is examined different tools which can be applies so as students to be able and design, organize and execute organizational functions in ways that align to an organizational strategy. Students at the end of the course will be in position to identify possible problems that occur in the strategy of an organization suggesting feasible solutions. This module will provide the foundation for further study in subsequent strategic issues. It will include the following topics:

    • Introduction. The significance of strategic management, the strategy creation, mission, strategy and strategic objectives.
    • The business model, terminology and examples, social responsibility and business ethics, strategy in...