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Life After Death: Reverse Logistics And The Product Life Cycle
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Life After Death: Reverse Logistics And The Product Life Cycle
Life after death: reverse logistics and the product life cycleThe Authors
Ronald S. Tibben-Lembke, University of Nevada, Reno, Nevada, USA
Abstract
Managing the reverse flow of product is an important ability for any company, as the recent experiences of many online retailers illustrate. Reverse logistics is a growing and important area of strategic advantage for many companies. For a long time, the product life cycle has been a valuable source of insight about the changing needs of marketing and logistics over the life of a product. In this paper, we study the way that reverse logistics is impacted by changes in sales over the product’s life cycle.
Article Type:
Research Paper
Keyword(s):
Reverse logistics; Product life cycle; Retail trade.
Journal:
International Journal of Physical Distribution & Logistics Management
Volume:
32
Number:
3
Year:
2002
pp:
223-244
Copyright ©
MCB UP Ltd
ISSN:
0960-0035
Introduction
In recent years, reverse logistics has been the source of a number of academic papers (Rogers and Tibben-Lembke, 2001; Carter and Ellram, 1998; Tibben-Lembke, 1998; Kroon and Vrijens, 1995; Pohlen and Farris, 1992), books (Rogers and Tibben-Lembke, 1999a, b; Krikke, 1998; Stock, 1992, 1998; Kopicki et al., 1993), and practitioner articles (Jedd, 2000; Schwartz, 2000; Transport Topics, 1999). Many highly touted online retailers have suffered greatly, because they underestimated the difficulty of reverse logistics (Quick, 1999, 2000; Coleman, 2000).
As the relative newness of this area of research would indicate, many companies are just beginning to understand the importance of reverse logistics, and to grapple with how to best manage their reverse logistics processes. In this paper, we will look at how reverse logistics is impacted by one of the oldest concepts in the management literature: the product life cycle. Practitioners may find that thinking about reverse logistics in terms of the product life cycle leads them...
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