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Title
Business strategy of Johnson & Johnson
Author(s)
Siu, Suet-ling, Celine.; …m–ês²
Citation
Issue Date
1996
URL
http://hdl.handle.net/10722/37847
Rights
The author retains all proprietary rights, (such as patent rights) and the right to use in future works.
• BUSINESS STRATEGY OF
Supervisor : Dr. Jim Newton
Stttdent Name Student No Date
• Celine Sin (MBA20) • :9393076 • August 30ÿ1996 •
Abstract 1. 2. lEtroductlon Johnson & Johnson , Business Expansion . Business Performance Segment of Business . Health Care Industry
2 ÿ.
2.^
2 ÿ.
2.1
11 12 15 15 18 19 21 23 26 28 37 37 43 48 50 52 54 56 59 62 64 66 67 70 74 76 80 82 90 90 92 96 97 99
.01
.11
.11
.13 • 15 • . . Appendix 2. Business Perforniance - By Geographic Area.. • Appendix 3. Business Performance - By Segment of Business Appendix 4. Bilsiness Performance - Investments & Expenses Appendix 5. Johnson & Johnson CREDO REFERENCES
.20
.21 .22
.23 .24 25
and to speed up the process of moving products across country boundaries. In addition, the franchise system closely coordinated with each R&D in global product development. Another major focus is in managing the global customers.
In the process of globalization, Johnson & Johnson has to be careful that the new strategy will not impact local responsiveness, and suppress country competencies. To balance the g lobal versus the local approach, Johnson & Johnson adopts a regional approach as a first step towards globalization. It is important that company has a good change management process such that the human issues be managed carefully in the
a century old U.S. based health care company, expanded rapidly since the beginning of this decade, is facing tremendous pressures from international competition from global customers, and competitors. The health care industry are undergoing major transformations in different parts of the world to lower health care costs while improving the quality. The Company realized that it cannot...
Business strategy of Johnson & Johnson
Author(s)
Siu, Suet-ling, Celine.; …m–ês²
Citation
Issue Date
1996
URL
http://hdl.handle.net/10722/37847
Rights
The author retains all proprietary rights, (such as patent rights) and the right to use in future works.
• BUSINESS STRATEGY OF
Supervisor : Dr. Jim Newton
Stttdent Name Student No Date
• Celine Sin (MBA20) • :9393076 • August 30ÿ1996 •
Abstract 1. 2. lEtroductlon Johnson & Johnson , Business Expansion . Business Performance Segment of Business . Health Care Industry
2 ÿ.
2.^
2 ÿ.
2.1
11 12 15 15 18 19 21 23 26 28 37 37 43 48 50 52 54 56 59 62 64 66 67 70 74 76 80 82 90 90 92 96 97 99
.01
.11
.11
.13 • 15 • . . Appendix 2. Business Perforniance - By Geographic Area.. • Appendix 3. Business Performance - By Segment of Business Appendix 4. Bilsiness Performance - Investments & Expenses Appendix 5. Johnson & Johnson CREDO REFERENCES
.20
.21 .22
.23 .24 25
and to speed up the process of moving products across country boundaries. In addition, the franchise system closely coordinated with each R&D in global product development. Another major focus is in managing the global customers.
In the process of globalization, Johnson & Johnson has to be careful that the new strategy will not impact local responsiveness, and suppress country competencies. To balance the g lobal versus the local approach, Johnson & Johnson adopts a regional approach as a first step towards globalization. It is important that company has a good change management process such that the human issues be managed carefully in the
a century old U.S. based health care company, expanded rapidly since the beginning of this decade, is facing tremendous pressures from international competition from global customers, and competitors. The health care industry are undergoing major transformations in different parts of the world to lower health care costs while improving the quality. The Company realized that it cannot...