Individual

Name : Pham Văn Đăng
Class: BA602                                              
                                              INDIVIDUAL ASSIGNMENT
                Analyzing the marketing environment of Coca-Cola


Table of Contents
A/ Introduction of Coca cola Company................................................................................. 2
B/ Analysis of the macroenvironment.................................................................................. 2
  i. Economic Environment............................................................................................ 2
  ii. Natural Environment............................................................................................... 2
  iii. Technological Environment...................................................................................... 3
  iv. Political Environment............................................................................................... 3
  v. Cultural Environment...............................................................................................3
C/ Analysis of the Micro-environment..................................................................................4
  i. The Company...........................................................................................................4
  ii. Suppliers.................................................................................................................4
  iii. Marketing Intermediaries.........................................................................................4
  iv. Customers...............................................................................................................5
  v. Competitors.............................................................................................................5
  vi. Publics.....................................................................................................................5

A/...