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Honda Strategy

Strategic management

HCM International University

Group 8

Honda Motor Co.,Ltd.

Instructor Barbara Parker, PhD Le Thanh Long

HO CHI MINH INTERNATIONAL UNIVERSITY
BUSINESS ADMINSTRATION DERPARTMENT

STRATEGIC MANAGEMENT PROJECT

Members of group
Ton That Hue Tri Le Minh Hai Vo Le Duy Nguyen Thi Kim Thao Le Thi Kim Tuyen Doan Thanh Phuc Nguyen Thanh Phuong Thuy BA060113 BA060089 BA060087 BA060105 BA060114 BA060099 BA060106

Ho Chi Minh City, Vietnam May 1, 2008

Table of Contents A. INTRODUCTION ................................................................................................................................ 1

History ......................................................................................................................................................... 1 Describe the firm today ................................................................................................................................. 2 The size and revenue of Honda Group ........................................................................................................... 3 B. APPLY 5 LEVELS OF STRATEGY TO YOUR COMPANY ................................................................................ 7

Enterprise Strategy ........................................................................................................................................ 7 Corporate Strategy ........................................................................................................................................ 7 Business Strategy .......................................................................................................................................... 8 Operational Strategy ..................................................................................................................................... 9 The Individual...