Ethics

Based on the reading in our book Ethics Theory and Practice chapter 2 section Care Ethics I do believe that men and women make different ethical decisions. Men and women are wired to make different ethical choices. According to both psychologists is that men view on ethics have to do with justice, rights, competition, being independent, and living by rules, whereas women views has to do with generosity, harmony, reconciliation, and working to maintain close relationships. Men and women can be said to differ in two ways. Firstly, there are physical and biological differences because of the genetic makeup. These are sexual differences and do not change. The second type is determined by social and cultural factors and is the gender differences. These are actually created by people and can, and do, change. The gender differences in decision making are true in general, and may not be true in specific cases. It is well known that men and women have different shopping strategies, different ways of communicating and place emphasis on different things in relationships. Let's have a closer look at some of these.
The shopping gender gap has been well documented in retail anthropology. One specific aspect of this is the factor of time. Men tend to make their purchasing decisions based on immediate needs and how well the product or service will satisfy needs now and into the immediate future. Long-term considerations seem to play little part for men. For women, however, this trend is almost reversed. Frequently the long-term considerations, and whether the purchase can be used again and again over time, may even be a stronger factor in the woman's purchasing decision than instant satisfaction. Obviously if you're selling to men, emphasize the immediate gratification. For women it's more useful to ensure that they understand the benefits over the long-term. Or even to make sure that they buy sufficient quantity to last them a long time. It's also useful to keep in mind how this...