Ethical Marketing Practices in Education Sector
- Submitted by: vrantopothik
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- Category: Other
- Date Submitted: 12/16/2010 05:11 AM
- Pages: 31
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INTRODUCTION:
This report focuses on whether ethical marketing practices are exercised largely in the education sector of Bangladesh or not. If ethical marketing is practiced in the education sector of Bangladesh, then what the extent of that practice is. We have tried to find out in this report that the ethical marketing practices which are exercised in our country, those are enough for the future betterment and development of our education sector. We have also tried to find out in this report that if ethical marketing is not practiced in our country largely then what the reasons or causes are behind this and how we can eliminate these unethical marketing practices. This report considers that education sector is compiled of different educational institutions and other regulatory authorities. It also considers that each individual educational institution is considered as a single business entity or a company. Different educational institutions should create high ethical standards for their betterment and success in the long run. To market ethically and effectively one should be reminded that all marketing decisions and efforts are necessary to meet and suit the needs of customers. This report also informed that companies need to develop customer awareness about ethics in the market sector; improving customer relationship management and capacity building for the company through attaining competitiveness. This type of report has been provided because this ethical marketing practice issue is very much new for the present marketing sector in Bangladesh. This is an investigative report and qualitative judgments also used here. Marketing ethics in current business attempts to understand the nature of marketing ethics and analyzes the possible impact of ethics in marketing from different viewpoints. It examines the efficacy and impact of popular marketing strategies with ethics, analyzes the role of ethics in advertising, explains the elements of consumer ethics, and...
This report focuses on whether ethical marketing practices are exercised largely in the education sector of Bangladesh or not. If ethical marketing is practiced in the education sector of Bangladesh, then what the extent of that practice is. We have tried to find out in this report that the ethical marketing practices which are exercised in our country, those are enough for the future betterment and development of our education sector. We have also tried to find out in this report that if ethical marketing is not practiced in our country largely then what the reasons or causes are behind this and how we can eliminate these unethical marketing practices. This report considers that education sector is compiled of different educational institutions and other regulatory authorities. It also considers that each individual educational institution is considered as a single business entity or a company. Different educational institutions should create high ethical standards for their betterment and success in the long run. To market ethically and effectively one should be reminded that all marketing decisions and efforts are necessary to meet and suit the needs of customers. This report also informed that companies need to develop customer awareness about ethics in the market sector; improving customer relationship management and capacity building for the company through attaining competitiveness. This type of report has been provided because this ethical marketing practice issue is very much new for the present marketing sector in Bangladesh. This is an investigative report and qualitative judgments also used here. Marketing ethics in current business attempts to understand the nature of marketing ethics and analyzes the possible impact of ethics in marketing from different viewpoints. It examines the efficacy and impact of popular marketing strategies with ethics, analyzes the role of ethics in advertising, explains the elements of consumer ethics, and...