Business Case Rubric

BUS800 Case Study Evaluation Rubric

A range

    - The submission conforms to the writing guideline. The final document includes correct grammar and spelling.

    - Selects three key issues, explains why they exist, and includes extensive use of financial and market data with the explanation.

    - The summation following each of the appendix areas of study are complete and provide value to the reader.

    - An explanation regarding why we see the financial results is supported.

    - The strategy makes good reference to the appendix; includes market and financial data; addresses all three issues and provides an integrated solution.

B/B+

    - The submission conforms to the writing guideline. The final document includes correct grammar and spelling.

    - Selects three key issues, explains why they exist, includes adequate financial and market data with the explanation.

    - The summation following each of the appendix areas of study are complete and provide value to the reader.

    - An explanation regarding why we see the financial results is supported.

    - The strategy makes limited reference to the appendix; includes market and financial data; addresses only two of the issues with an integrated solution.

C+/B-

    - The submission conforms to the writing guideline.   The final document includes correct grammar and spelling.

    - Selects three key issues, explains why they exist but includes limited financial and market data.

    - The summation following each of the appendix areas of study are complete and provide value to the reader.

    - An explanation regarding why we see the financial results is limited or unsupported.

    - The strategy makes limited reference to the appendix; includes market and financial data; addresses only one or two of the issues fully.

C-/C

    - The writing guidelines are adequately executed.   The final document includes grammar and spelling errors.

    - 1 or 2 key...