Big Data in It Market Share, Trends, Size, Outlook, Challenges and Business Benefits, Forecast and Analysis 2016

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Big Data in IT Market Share, Trends, Size, Outlook,
Challenges and Business Benefits, Forecast and
Analysis 2016

Maximum share of executives confirmed that they are already using a big data platform within their
organizations. This indicates that big data analytics is gaining momentum across the world and is
rapidly emerging as the preferred solution to deal with changing business and technology
requirements, compared to other traditional data management and processing tools. Moreover,
maintaining strong business leadership and sponsorship is critical for successful adoption of big data
initiatives within the organizations. Big Data platform provides highest potential benefits for
marketing/brand management function. However, organizations identify certain challenges in
managing big data such as complexity, lack of skill set, and privacy and security issues to access and
deploy data.
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Key Findings
- 47% of executives indicated that they are already using a big data platform within their
organizations.
- Overall, 75% of executives from medium-sized companies identify that implementation of big data
platforms makes their business more data-focused.
- Overall, 52% of executives' observe that investment in big data will provide greater business agility
to their organizations.
- Organizations identify complexity, lack of skill set, and privacy and security issues to access and
deploy data as the pressing challenges in managing big data.
Synopsis
Kable's Big Data in IT industry: Outlook, Challenges, and Business Benefits, examines executives'
opinion on key business benefits influencing investment in big data projects, challenges faced in
managing and securing profitable returns from big data, and the big data platforms which are

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