Audience Analysis

Audience Analysis Paper

Audience Analysis Paper
One of the prerequisites for pursuing a career in the world of commerce and business is the ability to communicate appropriately and effectively. Companies expect their employees and especially their managers to report experience results on a regular basis. Oftentimes theses experience results may include such detailed quarterly sales reports or detailed quarterly production reports. Not only is it important for an individual preparing to deliver these reports to identify the information required for the report accurately, it is also extremely important that the individual consider to whom the report will be directed. In other words it is important that the individual considers his or her audience. Frequently, the audience for such reports will include a company’s stakeholders such as executives, managers, sales personnel, and customers. Knowing how to connect with a target audience is essential for an individual to communicating effectively.
Whether an individual is planning to address a group verbally or in writing, he or she must know how to address his or her audience. Surely there are several approaches to analyzing an audience. An individual may begin by identifying whether he or she is identifying an individual or members of a group. When the audience consists of people within an organization, such as stakeholders, the audience may be analyzed as an individual (Locker & Kienzler, 2008). The reason that members of an organization can be addressed as an individual may be the fact that the individuals within the organization have a clear understanding of the background information associated with the report. In the event that the individual preparing to address a group wants to know more about a member of that group, he or she may collect additional information by talking to the members of the audience.
In addition to talking to members of the audience an individual may also choose to use such tools as the...