Apple

  • Submitted by: neidelyn1
  • Views: 403
  • Category: English
  • Date Submitted: 05/04/2012 07:41 PM
  • Pages: 8

Apple

Taking a Bite Out of a Mac Apple

      Loribeth Rodriguez

      Southern New Hampshire University

      Multinational Corporate Management

      INT-600-X2153

      Robert Fouquette

      March 25, 2012


Abstract

      Apple Inc. is more than just your typical iPod, iPad, and iPhone.   Their business is by far one the world’s leading top grossing and they are still making more.   Since Apple Inc. was founded by Steve Jobs and Steve Wozniak in 1976, the company has escalated to being known worldwide.   This paper will focus on how Apple Inc. has managed to deal with the pressure of being such a successful business in such a globalized world.   It is time to take a bite out of the Apple.


Introduction

      Apple Inc. is an American based multinational country and it specializes in designing one of the most popular products in the world, the iPod.   They are also one of the world’s largest manufacturer of electronics and computer software.   Since Apple Inc. was founded in 1976, it has escalated to having more than three hundred retail stores worldwide (in about ten countries) and offers their products online through their website.

      It is said that the company has over forty-five thousand full time employees, and over three thousand employees working worldwide.   Apple Inc.’s mission statement is to bring the “best personal computing experience to students, educators, creative professional and consumers globally through innovative hardware, software and internet offerings” (Strategic Management Presentation, slide 1).   Steve Jobs was the co-founder, CEO, and director of Apple Inc.   Apple Inc.’s headquarters are located in Cupertino, CA and most of their manufacturing is done in China. Apple Inc. provides a wide range of technology and has surpassed Microsoft as one of the world’s largest companies.   Because of their business strategy, their operational philosophy, the unique design of their products, and their marketing campaign,...
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