Apple Pay Future Insight Report 2015 Trends, Size, Forecasts
- Submitted by: castre
- Views: 114
- Category: English
- Date Submitted: 07/23/2015 11:22 PM
- Pages: 2
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Synopsis
It analyzes factors contributing to adoption of Apple Pay along with challenges.
It analyzes Apple Pay’s impact on payment security.
It explores whether merchants and consumers are ready to accept Apple Pay.
It outlines its potential impact on key market participants and competitors.
It explores whether Apple Pay is a game changer for mobile payments and NFC.
Browse Full Report with TOC:
http://www.marketresearchstore.com/report/insight-report-the-future-of-apple-pay-4696
Executive summary
Apple Pay is a major milestone in the evolution of mobile payments, partly as it bears what Forbes lists as the world’s most valuable brand. Apple Pay is seen by many as an inflection point, and its development over the next three to five years has the potential to shape the payments industry for decades to come. According to Apple CEO Tim Cook, Apple only ventures into areas where it can control the primary technology, which perhaps hints at Apple’s plans in the payment industry.
Apple’s current business model follows a cooperative approach, with almost all major card networks, issuers and acquirers supporting the launch of Apple Pay. EMV migration in the US plays a pivotal role in Apple Pay’s adoption. Merchants are in the process of upgrading their POS terminals to EMV, which in most cases will also comprise NFC hardware (NFC-capable terminals). These terminals only require a simple software upgrade to be activated (NFC-enabled terminals). POS vendors and acquirers are expected to offer bundled deals for merchants to simultaneously upgrade their terminals to EMV and NFC, resulting in an accelerated expansion of NFC acceptance.
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http://www.marketresearchstore.com/report/insight-report-the-future-of-apple-pay-4696#requestSample
However, Apple could face a challenge in terms of allocation of merchant service charges with other payment participants, especially as regulators across the world cap interchange fees. Market...
It analyzes factors contributing to adoption of Apple Pay along with challenges.
It analyzes Apple Pay’s impact on payment security.
It explores whether merchants and consumers are ready to accept Apple Pay.
It outlines its potential impact on key market participants and competitors.
It explores whether Apple Pay is a game changer for mobile payments and NFC.
Browse Full Report with TOC:
http://www.marketresearchstore.com/report/insight-report-the-future-of-apple-pay-4696
Executive summary
Apple Pay is a major milestone in the evolution of mobile payments, partly as it bears what Forbes lists as the world’s most valuable brand. Apple Pay is seen by many as an inflection point, and its development over the next three to five years has the potential to shape the payments industry for decades to come. According to Apple CEO Tim Cook, Apple only ventures into areas where it can control the primary technology, which perhaps hints at Apple’s plans in the payment industry.
Apple’s current business model follows a cooperative approach, with almost all major card networks, issuers and acquirers supporting the launch of Apple Pay. EMV migration in the US plays a pivotal role in Apple Pay’s adoption. Merchants are in the process of upgrading their POS terminals to EMV, which in most cases will also comprise NFC hardware (NFC-capable terminals). These terminals only require a simple software upgrade to be activated (NFC-enabled terminals). POS vendors and acquirers are expected to offer bundled deals for merchants to simultaneously upgrade their terminals to EMV and NFC, resulting in an accelerated expansion of NFC acceptance.
Request for Sample:
http://www.marketresearchstore.com/report/insight-report-the-future-of-apple-pay-4696#requestSample
However, Apple could face a challenge in terms of allocation of merchant service charges with other payment participants, especially as regulators across the world cap interchange fees. Market...