Advertising
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- Category: English
- Date Submitted: 12/12/2010 05:39 PM
- Pages: 16
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ADVERTISING IN CLOTHING INDUSTRY
Presented to
Mr. Phillip D. Thomas
Santa Monica College
Prepared by
H. Umit Atamer
June 4, 2007
TABLE OF CONTENT
EXECUTIVE SUMMARY 3
Purposes of the Study 3
INTRODUCTION 4
Advertising from 19th Century to Today 4
Scope of the Study 5
Sources and Methods 5
DEFINITION AND TYPES OF ADVERTISING 6
Advertising in Clothing Industry 6
MEDIA ADVERTISING 8
T.V Broadcast 8
Radio 9
Newspapers 9
Magazines 10
OUTDOOR ADVERTISING 11
Billboards 11
WEB ADVERTISING 12
E-mails and Web Sites 12
GUERILLA MARKETING FOR SMALL BUSINESSES 14
CONCULUSIONS 16
RECOMMENDATIONS 17
WORKS CITED 18
LIST OF FIGURES
1.1 Top 10 U.S Imports 7
1.2 Calvin Klein Billboard 12
1.3 Online Shopping Rates in the United States 13
1.4 Ikea’s Guerilla Marketing Strategy 15
EXECUTIVE SUMMARY
Purposes of the Report
The purpose of this formal report is to analyze and report the best suitable advertisement techniques for my clothing store called Miti’s. Our store’s target customers are between the ages of 15-30. Miti’s store is similarly as Abercrombie which serves for younger generation. In addition to that, the store sells jeans, shirts, watches, shoes etc. Therefore, the focus will be on the businesses which are successful in promoting their products and other various advertising methods. In addition, investigating the important similarities and differences between web and other advertising, in terms of content, design, and most importantly, cost, will be significant for this particular formal research. Moreover, the task will be to develop specific criteria for each type of advertising, used by clothing firms, and when using each is appropriate.
Advertising should be quick because companies have limited time; therefore, many approaches in promoting goods through advertising fail. For this reason, positive and negative affects related to advertisement procedures will be...
Presented to
Mr. Phillip D. Thomas
Santa Monica College
Prepared by
H. Umit Atamer
June 4, 2007
TABLE OF CONTENT
EXECUTIVE SUMMARY 3
Purposes of the Study 3
INTRODUCTION 4
Advertising from 19th Century to Today 4
Scope of the Study 5
Sources and Methods 5
DEFINITION AND TYPES OF ADVERTISING 6
Advertising in Clothing Industry 6
MEDIA ADVERTISING 8
T.V Broadcast 8
Radio 9
Newspapers 9
Magazines 10
OUTDOOR ADVERTISING 11
Billboards 11
WEB ADVERTISING 12
E-mails and Web Sites 12
GUERILLA MARKETING FOR SMALL BUSINESSES 14
CONCULUSIONS 16
RECOMMENDATIONS 17
WORKS CITED 18
LIST OF FIGURES
1.1 Top 10 U.S Imports 7
1.2 Calvin Klein Billboard 12
1.3 Online Shopping Rates in the United States 13
1.4 Ikea’s Guerilla Marketing Strategy 15
EXECUTIVE SUMMARY
Purposes of the Report
The purpose of this formal report is to analyze and report the best suitable advertisement techniques for my clothing store called Miti’s. Our store’s target customers are between the ages of 15-30. Miti’s store is similarly as Abercrombie which serves for younger generation. In addition to that, the store sells jeans, shirts, watches, shoes etc. Therefore, the focus will be on the businesses which are successful in promoting their products and other various advertising methods. In addition, investigating the important similarities and differences between web and other advertising, in terms of content, design, and most importantly, cost, will be significant for this particular formal research. Moreover, the task will be to develop specific criteria for each type of advertising, used by clothing firms, and when using each is appropriate.
Advertising should be quick because companies have limited time; therefore, many approaches in promoting goods through advertising fail. For this reason, positive and negative affects related to advertisement procedures will be...