Advertising at Its Finest

Like death and taxes, there is no escaping color or sex appeal.   When looking through the glossy ads in a magazine for clothes, shoes, liquor, or water, what is the first thing one tends to look at first?   It's the appearance, color scheme, and the person or thing selling the item.   Advertisements today aren't there to just show off an item, they're used to target our subconscious.   When doing so, the advertisers use beautiful, elegant, and sexy people along with great colors to make consumers think that if they, too, purchase the product being sold; they’ll look just as great.   People are misled to think like this because of the all over attractiveness and the colors that surround these individuals advertising a product.   It has always been the looks that draw someone in, but in reality it’s how the advertisement makes an individual feel that will persuade them to accept or deny a product.   The way colors and sex appeal are used today is a terrible thing, but yet everyone is so numb to it, that most overlook the obvious, that sex appeal and using a variety of colors to sell products is what really leaves a lasting impression hidden deep in our inner most thoughts.  
With this is mind, effective advertising is key to any company’s success.   If the self-promotion, advertisement, contains an element of sex appeal with a variety of sensual colors, the more interesting the advertisement becomes for a broader base of consumers.   To clarify, figure 1, Absolut CitronTM, (Cosmo 84) is a prime example of effective advertising promoting both sex and colors.   When one takes a quick glimpse at the advertisement, they will first notice, the color yellow, then instantly their eyes will be distracted to the woman’s chest.   The color yellow has been known for enhancing concentration (Johnson); this being the reason why the female in this advertisement is the main focus for anyone viewing it.   She is the ideal blonde hair, blue eyes, big breasted kind of girl; this of course is...